Our Story
Life + Soul was born from lived experience—to help others create goodbyes that feel as personal as the lives they honour
Meet our founder, Rhiannon
By the time I was 32, I’d lost both of my parents—my dad suddenly in 2015, and my mum after a short illness in 2022. Their funerals couldn’t have been more different—and it was in that contrast that Life + Soul began to take shape.
When Dad died, we were in shock. Like many families, we went with the nearest, simplest option and hoped for the best. It was a lovely service—moving speeches, a photo montage, a carefully curated playlist—but it felt more like a default than a decision. I remember standing in our kitchen at the wake, eating stale sandwiches, thinking: Is this it?
When Mum received her diagnosis, we had the chance to have the conversation. It included where to find the finance folder, a firm instruction not to let her face get hairy, and most importantly, her funeral wishes:
“Get rid of me in the cheapest way possible, then go off and DANCE.”
So we did.
We chose a direct cremation, and six weeks later held the celebration she would’ve loved to attend—cocktails, colour, shared stories, video footage of her dancing at gigs and festivals, a DJ playing her favourite anthems...and we danced the night away. It was bold, joyful, and unapologetically her. The messages I received afterwards said it all:
“I’d love something like that for me.”
“I didn’t know you could even do that.”
“Please plan mine when the time comes..”
“I didn’t know you could even do that.”
“Please plan mine when the time comes..”
That’s when I knew—people are craving more choice, more personality, more soul in how we say goodbye.
With over a decade in event and project management, I’ve spent my career crafting experiences that bring people together. Now, I use those skills to help others do the same during one of life’s most tender moments—creating memorials that feel honest, thoughtful, and full of life.
Life + Soul is for people like us. For those who want something more personal than tradition allows. Commemorating a life doesn’t have to follow a formula. It can be creative, meaningful, and as unique as the life it honours.
